About IronFoundry
Every used machine has a story.
It’s our job to tell it.
IronFoundry was built by operators who spent decades in the equipment business — buying, selling, moving, and managing heavy iron in forestry and construction. We know what it costs when condition is misrepresented. We know how many deals fall apart because the buyer couldn’t trust the description. We built SimpliBid because we were living the problem, and we couldn’t find anyone building the solution.
Who We Are
40+ years of combined dealership
and operations experience
The IronFoundry team has spent careers running dealerships, managing wholesale operations, and working through every friction point in the equipment transaction workflow — from forestry equipment in the Pacific Northwest to construction iron across the Southeast. We don’t build technology for an industry we read about. We build it for one we’ve lived in.
The team operates within the industry they’re building for. We keep our individual identities private to maintain the trust relationships our customers depend on — but our work and our product speak for us.
The Problem We’re Solving
Condition is the unsolved problem at the center
of every used equipment deal.
Photos are never enough. Descriptions are written by the seller, defined by whatever they choose to share. Buyers fly cross-country or get burned on blind bids. There is no standard. Every experienced dealer has a story about a machine that wasn’t what it was described to be — and the transaction that went sideways as a result.
SimpliBid is the first step in fixing this. By standardizing condition reporting at the wholesale layer — where the transaction originates — we start building the history and the standard the whole industry needs.
What We Stand For
Transparency First
We built this company because opacity in condition reporting costs operators real money. Everything we build is designed to make the transaction more honest.
Operator-Built
Every product starts with a real workflow problem from a real operator. We don’t build features for pitch decks.
The Wholesale Layer
We serve the market that moves the most iron and has the least technology. That’s not an accident — it’s the whole point.
Long Game
We’re building infrastructure. The data and standards we establish now will define how this industry transacts for decades.