The Equipment Industry
Finally Has Its Technology
IronFoundry powers the full equipment business lifecycle — from listing and lead generation to quoting, invoicing, and e-sign. Live and running for dealerships today.
See it in action
ForestryFirst runs their entire equipment business on IronFoundry — from listing to lead to quote to close.
Visit forestryfirst.com →A New Category
Billions in equipment changes hands every year on phone calls, text threads, and gut instinct. The industry that moves the iron never got the technology it deserves. We’re building it.
Wholesale transactions. Retail marketplaces. Condition reporting. Pricing intelligence. Fleet disposition. The equipment economy runs on disconnected workflows and outdated tools. The problem at the center of every transaction: condition. There is no standard. Buyers get burned or fly out to inspect. IronFoundry is building the connected platform layer to fix that — starting with SimpliBid.
“Every used machine has a story.
It’s our job to tell it.”
— IronFoundry
Our Platforms
Built for the full equipment economy
Why SimpliBid
Built for how wholesale actually works
Wholesale-Only Buyers
Every buyer on the platform is vetted. No retail noise. No tire-kickers. Just qualified dealers and operators who can close.
Dealer-Speed Transactions
Bid cycles designed for wholesale pace. Hours, not weeks. List in the morning, close before end of day.
Condition You Can Trust
Structured condition reporting built by operators who’ve been burned by vague descriptions. Every listing tells the machine’s story.
Get First Access to SimpliBid
We’re onboarding vetted dealers and wholesalers now. National — open to qualified operators across the US.
Request Access